Personal Brand

Also Available in: Swedish

Your Personal Brand is essential for the advancement of your career

Today developing your personal brand is essential for the advancement of your career and development as a leader. A personal brand is your promise of what makes you different. Personal branding is about being specific in defining yourself as a leader and how you can be a great role model.

Have you defined your personal brand?

Today not only products and organisations need to have strong brand. More and more people see the importance of building their own personal brand in order to be competitive on the job market.The personal branding is about analysing who you are, your values, what is important to you, what are your key competencies and what do other people say about you. It enables you to be more authentic and to create greater overall impact. When creating your personal brand we analyse your behaviours, your drives, your values and your priorities. In order to build your personal brand your values as well as the views of other people need to be seen.

What is it that makes you unique?
What are the first impressions of you?
What is your online (such as LinkedIn) and offline reputation?
What are your strengths that support your brand?
What stories can you tell to show your brand in action?
What do you want? Where do your passions lie? What is your message?
What are your values and what is important to you?
What are the positive associations about you?
How can you create more impact in meeting other people?
How can you get feedback on your brand?

4Colours help you to clarify your personal brand strategy, the content and clarity of your messages and prepare you for the best communication with other people.